IT’s ENVIROMENTALLY FRIENDLY:
Renewable and Sustainable. Wool is a renewable resource that can be shorn from sheep annually. It is biodegradable and kinder to the environment than oil-based synthetics, which contribute to global pollution. Wool is sustainable. Wool from free-grazing sheep, treated ethically throughout their long lives, represents a traditional small-scale industry that once thrived in America. Today, many small organic farmers are returning to this sustainable industry to create clean and healthy wool that is produced without stress to the animals or the environment.
IT’s a FIRE RETARDANT:
Wool has natural fire-retardant properties. It can resist flame without the chemical treatment involved in fireproofing. Most synthetic based fibres ignite easily, burn fiercely and melt.
Wool is durable. Laboratory tests have shown that wool fibres resist tearing and can bend back on themselves more than 20,000 times without breaking. Cotton breaks after 3,200 bends, silk fibres break after 1,800 bends, and rayon fibres break after just 75 bends. Wool clothing will last for years. Wool resists spills, dries very quickly and is mildew resistant
IT’s COOL, IT’s HOT:
Built-in climate control. Wool is a natural insulator to keep you warm in winter and naturally breathable to keep you cool in summer. Wool fibres help to keep your body at the optimal temperature zone for comfort and rest. When used in blankets, synthetic fibres, down and even cotton fibres do not breathe as well as wool, and are more likely to trap heat in your bed. Wool buffers the extreme cold or hot air on the outside, keeping your body in that comfort zone.
Naturally absorbent! Wool fibre is the original wicking fibre. Wool fabrics can absorb up to 30% of their weight without feeling heavy or damp. Cotton fabrics begin to feel damp after 15%. The fibres “breathe” by absorbing away moisture from the body and releasing it into the air. This quality makes wool fabrics comfortable to wear in warm and cold weather.
Natural mildew and mould resistance. Wool’s natural resistance to mildews and moulds comes from the way it repels moisture, and lets moisture pass through its fibres without holding the moisture. Mildews and moulds require moisture to live and grow.
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